01 / 05
500 podcast episodes about startups
THE AUDIENCE ASKS“Here is my startup idea.”
YOUR TOOL
Finds the wedge and customer, drafts the first offer, suggests a distribution channel and says what to validate this week.
EXPERT ARCHIVE → JOB-SPECIFIC AGENT TOOL
Help your audience get the job done.Pick one painful job. Your audience submits real work. The tool applies your framework, cites the source lessons, improves the output and gives one next action.
02 / 05
300 sales videos · newsletters · examples
THE AUDIENCE ASKS“Rewrite this cold email using my sales system.”
YOUR TOOL
Critiques it using the expert’s principles, cites the source lessons, rewrites it, scores it and gives one test to run.
03 / 05
Training videos · programmes · coaching notes
THE AUDIENCE ASKS“Build my training plan.”
YOUR TOOL
Uses the coach’s training philosophy to create a personalised plan for the user’s goal and constraints.
04 / 05
A decade of design teardowns
THE AUDIENCE ASKS“Critique this landing page.”
YOUR TOOL
Applies the expert’s design criteria, identifies weak decisions and proposes a clearer hierarchy.
05 / 05
Deal reviews · criteria · risk frameworks
THE AUDIENCE ASKS“Check this deal.”
YOUR TOOL
Checks the assumptions, identifies risks, compares them with the expert’s criteria and lists questions for the broker.
01 · THE IDEA
Your audience already wants your help.
They trust your judgement. They ask you the same questions. You cannot consult with everyone.
Your best material should do more than sit in an archive.
We turn it into a focused product that applies your methods to one real job.
“You have 300 videos about sales. We turn them into a tool your audience uses to fix cold emails.”
A specific outcome
Rewrite the cold email. Critique the landing page. Check the deal. Build the plan.
Structured expertise
The tool follows your principles and examples instead of producing a generic answer.
Useful work, with sources
Your audience receives an improved output, the lessons behind it and one next action.
02 · HOW IT WORKS
From archive to useful tool.
The product starts with one painful job your audience already needs to complete.
Choose the job
Find the narrow question your audience asks you again and again.
Structure the archive
Bring together the videos, newsletters, courses, frameworks and examples that answer it.
Teach your method
Organise the material by job, audience, situation, framework, example and outcome.
Build the workflow
Turn your method into a useful sequence with citations, judgement, output and a next step.
We do not dump your content into a search box. We build the workflow your audience came to you for.
03 · THE PRODUCT
Your method, applied to their work.
A useful tool receives something real, improves it and explains why.
A cold email, contract, landing page, acquisition memo or tax question
A critique, cited lessons, a rewrite, a score and one test to run
A standalone product
Offer it as a monthly subscription your audience can use whenever the job appears.
Included in membership
Make your paid community more useful between calls, courses and live sessions.
Licensed to businesses
Package your method for agencies and teams that repeat the workflow at scale.
04 · HOW IT EARNS
One billing system: prepaid usage.
Every tool publishes a dollar price for the result it returns—not for context, low-level calls or failed attempts.
Seneca sets the account plans. You set the value of your tools.
Customers receive one dollar-denominated usage balance across every creator tool. You propose the price of each result; Seneca approves a minimum that covers execution and refund risk.
Try real expert tools
$0 / monthReceive $5 of usage every month. No card required. When the allowance is exhausted, jobs pause until the next cycle or you upgrade.
$5 monthly usage · no overageMonthly usage included
$20 / monthThe full $20 becomes prepaid usage for hosted tools and MCP calls. Continue pay as you go after the allowance, within your spending limit.
$20 paid · $20 usage · PAYG overageYou price each useful result
$0.50–$5 / resultSet different prices for cited knowledge, an assessment or a completed job. The same published prices apply in the hosted product and when another AI delegates through MCP.
Example prices · $0.50 knowledge · $5 completed jobShared usage allowance
Custom monthly planA business receives a shared dollar-denominated usage allowance for its team, with spending limits, volume discounts and pay-as-you-go overage.
Best for repeated professional workflows“What does this expert teach about hero headlines?”
find_expert_lessons returns the relevant principles, examples and source citations. The caller uses them in its own workflow.
“Give me feedback on this landing page.”
review_landing_page runs the specialised agent on Seneca and returns the critique, cited lessons, prioritised changes and next action.
Use monthly prepaid dollars in the hosted tool or through MCP.
Usage applies only when a knowledge result or completed job returns.
80% of paid tool revenue, minus direct execution costs.
The creator proposes each result and retail price; Seneca approves a cost-protecting minimum. Like a hosted Actor invoked remotely, MCP handles discovery and delegation while Seneca owns execution. The published dollar price is deducted once when the result succeeds.
05 · WHO IT IS FOR
Narrow expertise wins.
The stronger the point of view and the clearer the job, the better the product.
Best for creators who teach a practical skill to a professional audience.
Cold-email coachShopify growth expertTax strategist
Design reviewerLocal acquisition expertSales operator
Good fit
- You have a deep archive
- Your audience trusts your method
- One question keeps coming back
- The answer improves someone’s work
Less useful
- Your content covers everything
- The goal is only archive search
- There is no repeatable output
- The audience has no reason to return
What job does your audience ask you about every week?
Bring the archive. We will turn the answer into a tool they can use.